Pligg.com for sale

August 12, 2007

Mashable reports that pligg.com, the site that supports the favorite Social News CMS Pligg, is for sale on Sedo.

The minumum bid is $25,000 at this moment. But bidders beware. The CMS itself is not for sale. Only the domain, the software that runs the pligg.com site and the community behind it (about 10,000 users) is. So what you’re bidding on is a business – or the chance to start one – that gives support to a Open Source CMS.

Would Digg buy it? Doubtful. Why would they need such a thing? Any other popular social news site? Also unlikely. How about the only competitor to Pligg I know of? It doesn’t make sense to me. Some media outlet? Why would they need a developer community site? The most valuable asset of this whole thing is the software itself, precisely the only thing that’s not for sale.

Am I worried that the winning bidder may be someone who actually believe they’re purchasing the software itself? You bet! Hopefully the winning bidder will be someone who knows what they’re doing and with experience running a developer oriented website, but there are many idiots out there loaded with cash and anything could happen.

Jason Calacanis, the man who transformed Netscape into a social news site, recently said that Netscape is bigger than Digg according to Quantcast, and asked at the end “Can anyone get to the bottom of these stats!??!?!
Well, the Social News Insider decided to get to the bottom of this indeed. In particular, to the very bottomg of the source code of Netscape’s pages. What did he find? All Netscape pages include the Quantcast code. Digg, on the other hand, doesn’t.

That might explain why, according to Quantcast, Netscape’s stats are bigger than Digg’s although every other stats/metrics sites claim the opposite. Does that make sense, Jason?

Today August 9th, the San Francisco Social Media Club has an event devoted to Social News with Kevin Rose (Digg) and Chris Tolles (Topix) under the name”Social News Smarts, Community & User Expectations on Social News Sites”. Here’s an excerpt of what to expect:

News aggregators, portals and search engine front pages are now the leading source of traffic to the websites of the Mainstream News Media.* Social News Aggregator sites offer visitors more than a chance to consume news, they also offer an opportunity to participate, weigh in on, contribute to and interact around the stories of the day.

As opportunities to participate become more and more common, will news consumers come to expect, or even demand, participation? How are online community expectations changing when it comes to news? What distinguishes a “social news participant” from a “citizen journalist?” What can traditional news sites learn from social news aggregators?

The good news? The Social News Insider will try to attend and if he does, will tell you all about it. The bad news? The event is limited to 50 people and it appears to be already sold out. We’ll let you know how it goes. For those of you in the Bay Area who couldn’t make it, there’s a similar event on August 23rd, this time with Steve Huffman (Reddit), Jay Adelson (Digg), and Amy Dalton (Topix), so hurry up and book your seat now!

PS: Boht events are free, so the one in August is sure to sell out just like the first.